Archive - 47 projects - Updated weekly

Digital products,
built to perform.

Estorly is the proof-of-work archive of Starfiniti - websites, eCommerce platforms, portals, PIM systems and AI-assisted builds, with the metrics, decisions and architecture behind each one.

47
Projects shipped
12+
Industries served
8yrs
Operating since 2018
// Trusted by teams at
PixiINK Tiskalnica Hidro Inženiring A1 Poroka na klik Išči Delo
// 01 - The archive

Selected work,
measured and shipped.

47 entries - 2019 - 2025 Browse all ->
P - 014 eCommerce - Webshop

PixiINK

Featured

Custom print-on-demand commerce with a tailored configurator, file pipeline and editorial gallery. Replaced a fragmented stack with a single Hydrogen + headless catalogue.

Headless PIM SEO Shopify Hydrogen Stripe
REMOTE1d
URGENT2d
FT3d
PT4d
P - 021 Job board - Portal

Isci Delo

National job board rebuilt around a faster search index, structured listings and aggressive Core Web Vitals tuning.

Algolia Next.js Postgres
847
OPEN
12m
AVG
94%
CSAT
P - 008 Custom portal

A1 Support Portal

Internal ticketing and agent dashboard for a national telco. Built for 250+ concurrent agents.

Next.js Realtime SSO
A4 matteEUR0.42
A3 glossEUR0.84
PosterEUR1.26
BookletEUR1.68
BannerEUR2.1
StickersEUR2.52
P - 022 eCommerce

Tiskalnica

Online print shop with live pricing per substrate, format and run length. Order-flow built around a custom configurator.

Magento Pricing engine Stripe
M
T
W
T
F
S
S
P - 016 Booking platform

Poroka na klik

Wedding-vendor marketplace with live availability, multi-vendor calendars and a deposit-based checkout.

CRO Laravel Stripe
SKU - TITLE
CATEGORY
SUPPLIER
STATUS
PIM-2841 - Heat exchanger HX-220
Industrial
Supplier
LIVE
PIM-2842 - Flow regulator FR-12
Industrial
Supplier
LIVE
PIM-2843 - Pressure sensor PS-04
Industrial
Supplier
DRAFT
PIM-2844 - Manifold block M-08
Industrial
Supplier
LIVE
PIM-2845 - Coupling CP-44
Industrial
Supplier
LIVE
P - 031 PIM - Internal system

Custom PIM system

Featured

A product information management platform built for an industrial distributor with 14k+ SKUs across 6 suppliers. Replaced spreadsheets with structured data, version history and a fast publishing pipeline.

Elasticsearch Multi-channel sync Node.js Postgres
847
OPEN
12m
AVG
94%
CSAT
P - 044 Internal tool

Starfiniti Hub

Our own client and project ops platform. Every project on Estorly is tracked here.

Internal React tRPC
P - 027 Engineering - Website

Hidro Inzeniring

Corporate site for a hydropower engineering firm turned into a credible technical resource with case files, references and downloadable specs.

Astro CMS Multilingual
AI-ASSISTED - CODE PIPELINE
v2.4.1
> spec.parse(brief.md)
> scaffold.generate(stack: "astro")
> tests.write(coverage: 84%)
> review.queue -> human
P - 046 AI-assisted build

Pulse – Internal AI scaffolder

A custom pipeline that turns project briefs into typed scaffolds, schema and starter UI, supervised by senior engineers.

Codegen Internal LLM orchestration
Browse the full archive +38 more
// 02 · Case studies

Not a gallery.
A breakdown of what shipped — and why.

Long-form · Avg 12 min read

Every case study on Estorly documents the same six dimensions — the business problem, the UX and design decisions, the technical architecture, performance and SEO work, conversion improvements, and the final result. So you can see exactly how the project was built, not just how it looks.

01Business problemWhy the project existed in the first place.
02UX & designThe decisions behind structure and flow.
03ArchitectureStack, data model, integrations and tradeoffs.
04Performance & SEOCore Web Vitals, indexing, content architecture.
05ConversionCRO experiments and the ones that won.
06OutcomeNumbers, before and after.
Case · 0142024

How PixiINK 4×'d organic traffic with a headless rebuild

A legacy Magento storefront couldn't keep up with content velocity. We migrated to Hydrogen, restructured the product taxonomy, and added a content-first SEO architecture.

eCommerce SEO CRO
+412%
Organic
2.4×
Conversion
1.21s
LCP
RPM · 0.124 CAC · −38% LTV · +212%
Case · 0312024

14k SKUs, six channels: rebuilding an industrial PIM from scratch

Spreadsheets ran the catalogue. We replaced them with a structured PIM, versioned the data model, and shipped one-click publishing to webshop, dealer portal and three marketplaces.

PIM Architecture Internal
14.2k
SKUs
−72%
Publish
6
Channels
Jan +3.1×
Case · 0082023

Cutting telco support resolution time by a third

A1's agents juggled three tools per ticket. We unified them into a single portal with realtime context, scripted workflows and a smart routing layer.

Portal Enterprise UX
−38%
TTR
250+
Agents
94%
CSAT
// 03 · Capabilities

What Starfiniti builds.

8 disciplines · One integrated team

High-performance websites

Marketing & corporate sites engineered for Core Web Vitals, content velocity and search visibility.

+24 shipped

eCommerce systems

Shopify Hydrogen, Magento and headless stacks tuned for conversion, scale and complex catalogues.

+11 shipped

Custom portals

Internal tools, dealer networks, agent dashboards and member portals — built for daily use.

+7 shipped

PIM & product data

Structured catalogues with versioning, governance and multi-channel publishing.

+3 shipped

SEO & content architecture

Information architecture, topical authority, indexation and technical SEO with measurable lift.

12 active programs

CRO & UX optimization

Funnel diagnostics, controlled experiments and the discipline to ship only the variants that win.

38 tests run

AI-assisted development

A supervised pipeline that uses LLMs to scaffold, refactor and test — under senior review.

3.1× faster MVPs

Automation & internal tools

Replacing spreadsheets, manual handoffs and tab-juggling with small, well-built tools.

Ongoing
// 04 · Process

How a project moves
from brief to shipped.

7 stages · 4 – 16 weeks
01 / 07
Research & discovery
Stakeholder interviews, analytics review, competitive teardown and a written problem statement before any design decision is made.
Audit KPI map Brief
02 / 07
UX & structure
Information architecture, user flows, wireframes and content models — agreed before pixel design begins.
IA Wireframes Flows
03 / 07
Design system
Tokens, components and patterns built once, reused everywhere. Reduces handoff friction and design drift over the life of the product.
Tokens Components Patterns
04 / 07
Development
Typed stack, modern frameworks, opinionated CI. Built with the team that will own the codebase after launch in mind.
Next / Astro / Hydrogen TypeScript CI/CD
05 / 07
Performance optimization
Real-user metrics, not lab numbers. We measure LCP, INP and CLS on production traffic and tune until the green is structural.
CWV Image pipeline Edge
06 / 07
SEO & CRO
Indexable architecture, structured data, controlled CRO experiments and a content engine that earns its rankings.
Schema Content ops A/B
07 / 07
Launch & iteration
Launch is the start, not the end. Monthly performance review, roadmap and a measured iteration cycle for as long as it earns its keep.
Monitoring Reports Roadmap
// 05 · Estorly Lab

Experiments & prototypes from the workbench.

Not every build is for a client. The Lab is where we try the next stack early, prototype AI-assisted tooling, and publish open experiments. Some make it into production work — most of them teach us something either way.

LAB · 011
Pulse — brief-to-scaffold engine
LLM pipeline that turns project briefs into typed Next.js starters.
Live
LAB · 010
Edge-cached image transforms
A custom AVIF/WebP pipeline running on Vercel edge functions.
Live
LAB · 009
Vector-search product finder
Semantic search over a 14k-SKU catalogue, fronted by a tiny model.
Beta
LAB · 008
AI alt-text + schema generator
Bulk-fixes accessibility & structured data across legacy CMS content.
Live
LAB · 007
Static-first Magento adapter
Pre-renders product pages from a legacy Magento store.
Archived
// Built by Starfiniti

Want to build
something similar?

Estorly is the archive. Starfiniti is the team behind it — a small, senior agency that builds premium digital products, end to end. Tell us what you're trying to ship.

Estorly · Proof of work · 2018 — 2025